In Sin, Sex, and Democracy: Antigay Rhetoric and the Christian Right, Cynthia Burack writes:
I can say with complete honesty that I know of no move afoot in the LGBT rights movement to deprive nonhomosexuals of civil rights, convert heterosexuals to homosexuality, or prohibit the free exercise of religion. Of course, unlike many of my peers, I understand that these assurances are all beside the point. Homosexuals and transgender people are dangerous not because we intend or aspire to do anything to anyone but because we are more emboldened than ever to live openly and without apology, to call into question the settled beliefs of our fellow citizens, and to alter historical patterns of the distribution of rights and status. Make no mistake: these are radical acts, and it is understandable that those challenged by them are dismayed, disgusted, anxious, angry, and determined.
I think she’s right, and pretending otherwise is liable to be received as disingenuous, condescending, or downright obfuscating. It’s worth considering which strategy might be more effective in the long run: pretending not to change society while obviously and fundamentally changing it, or admitting that one is changing things and mounting a persuasive account as to why things deserve changing?
In The Society of Individuals, Norbert Elias writes,

I just finished Aaron W. Hughes’ recent book, Abrahamic Religions: On the Uses and Abuses of History (Oxford UP, 2012). In this book, Hughes makes the (not so) radical claim that “we must necessarily be aware of the motivations, methods, and cultural baggage that we bring to our study” (102). Hughes writes, “we must ultimately confront the reality that many of the terms and categories that we are fond of employing are little more than untheorized folk taxa” (103).